Eyecatch or internal eyecatch is a brief illustration that flashes at the start or end of a commercial break. They are prominent in Japanese anime, television series, dramas, variety shows, and tokusatsu shows. Commercial-free TV stations and subscription-type channels can add them on their shows. The main point is to draw the attention of the viewers. In broadcasting, the general term is “bumper.” Bumpers are brief announcements between the television program and commercial breaks. It is utilized for advertising where viewers are encouraged to stay during the commercial break. It also indicates that the show would continue on airing after the commercial. A typical bumper outside Japan lasts for 2 to 15 seconds. It can have voiceovers, dramatic music, short clips, or a still image. Meanwhile, a Japanese eyecatch lasts for 2 to 6 seconds. They are important components of the show itself rather than a simple slide transition. The show can use a standard eyecatch, or the eyecatch changes according to the plot’s progress. They coexist along with the show’s plot. Sometimes a scene from the show is used as such. This allows watchers to speculate and expect the show’s plot as the commercial break runs. A Japanese show is divided into Part A and Part B. Eyecatch produced by broadcasting stations is inserted twice after Part A. Before Part B, eyecatch produced by commercial-free broadcasting stations is placed once between Part A and Part B. Producers can add a mini-quiz, viewers guess the answer, and the correct answer is prompted after the commercial break. If the show is broadcasted overseas, it is up to the foreign broadcasting station to either replace the eyecatch with their bumpers or leave it as it is. Movies and Original Video Animations may have eyecatch in the middle of their filming. The show’s production company produces most eyecatches. The show’s original animation company, authors, writers, manga artists, and guest illustrators usually design them. The production company may also include fan service to excite the viewers.