What is Deredere (デレデレ)?

Deredere is a character archetype in Japanese popular culture. Fans describe deredere as “something messy” but not to the point of being bothersome. A typical deredere character is a free-spirited and positive individual. They are kind towards their friends and love interest. They are also energetic throughout the day. Deredere characters are not deterred by any negative experiences. They would bounce back to their cheerful disposition in an instant.

The deredere character makes sure that their love interest knows their intention. They would spoil their love interest with pure love. Deredere can either be open with their romantic affection or be shy about it. They would let their love interest show affection to them, often by holding hands or cuddling.

Deredere is one of the friendliest character archetypes compared to others; tsundere  (ツンデレ) is abrasive, kuudere (クーデレ) is cold-shouldered and yandere (ヤンデレ) is psychotic. The deredere allows other people to mingle with their love interest. They make sure that their love interest remains unharmed, and they won’t react violently as long as the love interest is safe. Their kindness comes to the point where they’re willing to let go of their love interest if they feel like it’d be of benefit to them. They may also allow the love interest to have another relationship with someone else. Romantic rivals are puzzled by the deredere’s kindness. They would take their romantic rivalry in a playful manner instead of being competitive with it.

The qualities of deredere can overlap with others like any other Japanese character archetypes. They can also gain character development and have a new personality. This gives a deredere a realistic personality rather than a cartoonish and simplistic one.

Examples of deredere characters include Belldandy from Oh My Goddess!, Clear from DRAMAtical Murder, Inoue Orihime from Bleach, Madoka Kaname from Puella Magi Madoka Magica, Chika Takami from Love Live! Sunshine!!, Rinko Yamato from Ore Monogatari!!, and Yui Yuigahama from OreGairu.



Deredere (デレデレ) literally means “lovestruck”. Deredere is one of the few words in the anime fandom that is not composed of abbreviations. It can be shortened as dere  (デレ)so that it combines with other character archetypes. Examples are tsundere, kuudere, and yandere. The alternate spelling for deredere is でれでれ.

A Brief History

Deredere is one of the most identifiable character archetypes in fiction. They have been existing not only in Japanese popular culture but also in Western popular culture.

An example of an iconic deredere character in Japanese popular culture is Lum Invader from Urusei Yatsura, a manga series written by Rumiko Takahashi in the late 1970s. Lum is a beautiful alien resembling the mythological Japanese oni. She falls in love with Ataru Moroboshi, a lecherous highschool student. Lum would do anything for Ataru while refuting advances from other men. She would proclaim Ataru as her “Darling” while Ataru refused. She is also naive with Earth culture but she is well equipped with alien technology.

Lum can become a tsundere if she gets jealous whenever Ataru does his perverted antics to other women. She would electrocute Ataru for misbehaving or leering at other women. Her romantic advances are more of a caricature of a housewife rather than the idealized one.


Modern Usage

Deredere is one of the ideal character archetypes for fans because their love is pure. They are straightforward and never hold any secrets. Their kindness is boundless since they befriend everybody. Characters and even fans would love to protect the deredere if they are harmed by any antagonist. Their pureness makes them likable characters among fans.



Deredere, https://dic.pixiv.net/a/デレデレ, Retrieved 8 February 2021.

hXcHector, ALL -DERE TYPES IN ANIME AND MANGA, hXcHector.com, https://www.hxchector.com/all-dere-types-anime-manga/, 9 August  2015, Retrieved 8 February 2021.

Jones, Isaiah, 10 “Dere” Anime Types, Explained, CBR, https://www.cbr.com/dere-anime-types-explained/, 07 December 2019, Retrieved 8 February 2021.

Lum, Tomobiki-cho: The Urusei Yatsura Web Site, http://furinkan.com/uy/characters/lum.html, Retrieved 8 February 2021.

Lefler, Rachel, The Dere-Dere: Why Are They so Easy to Love!, ReelRundown, https://reelrundown.com/animation/The-Dere-Dere-Sweet-girls-so-easy-to-love, 23 April 2018, Retrieved 8 February 2021.


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